Even the best strategic plans tend to be static in nature. The key to achieving the objectives outlined in a strategic plan is a disciplined, dynamic implementation platform. A dynamic implementation platform is a combination of building processes and routines as well as outlining the tactical “first steps” or “small wins” towards achieving the big picture objectives that may seem daunting. A dynamic implementation platform builds confidence with progress and allows you to eat the proverbial elephant one bite at a time.
It's the difference between researching your dream client and saying, "I’d love to work with that account," and having a step by step tactical plan that closes the gap between “it would be awesome to work on that account” and "I'm going to work on that account."